Keeping it simple


Two key roles that the leader of any organisation faces are:


1. Defining the purpose

2. Aligning stakeholder groups with that purpose


Fundamentally, provided that purpose is a worthy one and the leader aligns the right stakeholders, all should be good – right?


To do this effectively naturally requires some communication. Communication also, is a simple concept – it occurs when two things exist:


  1. A message
  2. An audience


So why do so many struggle to get their message across in a way that aligns their audience with their purpose?


Common sense would indicate that either:


1. The purpose has not been well articulated, or

2. The wrong audience is trying to be aligned


OR, that either:


1. The message is wrong, or

2. The audience is wrong


Fix one of the two and you’re sorted.


Simple, right?