Keeping it simple


 

Two key roles that the leader of any organisation faces are:

 

1. Defining the purpose

2. Aligning stakeholder groups with that purpose

 

Fundamentally, provided that purpose is a worthy one and the leader aligns the right stakeholders, all should be good – right?

 

To do this effectively naturally requires some communication. Communication also, is a simple concept – it occurs when two things exist:

 

  1. A message
  2. An audience

 

So why do so many struggle to get their message across in a way that aligns their audience with their purpose?

 

Common sense would indicate that either:

 

1. The purpose has not been well articulated, or

2. The wrong audience is trying to be aligned

 

OR, that either:

 

1. The message is wrong, or

2. The audience is wrong

 

Fix one of the two and you’re sorted.

 

Simple, right?